This is awarded to devices that are deemed to be efficient appliances. Its basic layout and clean colour scheme help it to be both easily recognisable and also relatable to conservation of energy. Also the spherical emblem could also resemble the earth, thus promoting the logo's conservational roots.
The shape may be an issue fitting it into designs that are more grid based as it does not have a conventional form - however - the simplicity and clean lines will help it to remain legible when shrunken down to fit on smaller products.
From this logo the colour scheme and flat design are important to its success.
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